Nike and Serena Williams sent a powerful message about 'crazy' women during the 2019 #Oscars — Watch the full video here | NowThis Entertainment
1:31
Nike and Serena Williams sent a powerful message about 'crazy' women during the 2019 #Oscars — Watch the full video here | NowThis Entertainment
28.9M viewsFeb 25, 2019
FacebookNowThis Entertainment
Marketing Matlab on Instagram: "Nike’s Dream Crazier, released during the 2019 Oscars, wasn’t just an ad, it was a correction. A response to decades of how women in sports were described whenever they showed ambition, emotion, or dominance. Voiced by Serena Williams and featuring athletes like Simone Biles, Ibtihaj Muhammad, Chloe Kim, and the U.S. Women’s National Soccer Team, the film reclaimed “crazy” as the fuel behind every breakthrough once dismissed as unrealistic. Created by Wieden+Kenne
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Marketing Matlab on Instagram: "Nike’s Dream Crazier, released during the 2019 Oscars, wasn’t just an ad, it was a correction. A response to decades of how women in sports were described whenever they showed ambition, emotion, or dominance. Voiced by Serena Williams and featuring athletes like Simone Biles, Ibtihaj Muhammad, Chloe Kim, and the U.S. Women’s National Soccer Team, the film reclaimed “crazy” as the fuel behind every breakthrough once dismissed as unrealistic. Created by Wieden+Kenne
2K views8 months ago
Instagrammarketingmatlab
Marketing Minutes on Instagram: "Nike’s Dream Crazier campaign, released in 2019 and narrated by Serena Williams, took a clear stand on how women are judged for ambition. Aired during the Academy Awards, the film called out the labels often thrown at women in sport — dramatic, hysterical, delusional, or “crazy” — simply for wanting more. Rather than softening that criticism, the campaign owned it. Williams’ voiceover flipped the insult on its head, using it as fuel. The film stitched together mo
Marketing Minutes on Instagram: "Nike’s Dream Crazier campaign, released in 2019 and narrated by Serena Williams, took a clear stand on how women are judged for ambition. Aired during the Academy Awards, the film called out the labels often thrown at women in sport — dramatic, hysterical, delusional, or “crazy” — simply for wanting more. Rather than softening that criticism, the campaign owned it. Williams’ voiceover flipped the insult on its head, using it as fuel. The film stitched together mo
7.4M views10 months ago
Instagrammarketingminutes
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