The Complete Guide to Branding in 2026: What Is It & Why Is It Important?
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The Complete Guide to Branding in 2026: What Is It & Why Is It Important?
Learn all about branding, why it's important and how to build a strong brand that's resonates with your target buyers. Templates, examples and tools included.
May 7, 2024
Branding Strategy
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What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh la
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What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh la
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What is branding? A brand is not a logo. A brand is not a product. A brand is not a promise. A brand is not the sum of all the impressions it makes on an audience. A brand is a result–it's a person's gut feeling about a product, service or company. It's in their heads and in their hearts. A brand is your reputation. Check out the full conversation with Marty here: https://youtu.be/dpZfNNYUZEc Marty Neumeier started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh la
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