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Konstantin Reels on Instagram: "1.The olfactory bulb is the only sensory input that bypasses the thalamus and hits the amygdala directly. This means the scent reaches your emotional center before your logical brain can process it. When you enter a lobby, you are chemically sedated before you even reach the front desk. ⠀ 2.This is «Olfactory Branding.» Data confirms that customers in scented environments are willing to pay 20 percent more for the exact same services. You are not paying for qualit
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Smell and Memory Our sense of smell (olfaction) is closely linked with memory because the olfactory bulb - which processes smells - connects directly to the brain's limbic system, especially the hippocampus and amygdala. These areas are deeply involved in emotion and memory formation. This is why certain smells can instantly trigger vivid memories and emotions from the past, sometimes even more strongly than sights or sounds. This phenomenon is called the
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