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STRATEGIC MARKETING PROCESS: A FULL STEP-BY-STEP GUIDE
Strategic Marketing Process Strategic Marketing is a process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche. Having a marketing process in place helps you set measurable goals, minimize risks, track your progress, and revise and revisit whenever needed. How to Create a Strategic Marketing ...
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From a tech enthusiast to a successful entrepreneur, Shiladitya Mukhopadhyaya has built an inspiring journey in the business world. With a background in engineering, he co-founded two startups—Hipcask (a wine selection app) and Pointshelf (a payment solution for small businesses).His career skyrocketed when he took on leadership roles at CleverTap and later became the Global Head of Truecaller for Business, contributing to the brand’s massive global success.Beyond his professional achievements,
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