The Rewind: Cindy Crawford's Pepsi Commercials
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PeopleErin Clack
The Rewind: Cindy Crawford's Pepsi Commercials
As Pepsi celebrates its 125th anniversary in 2023, PEOPLE is looking back at supermodel Cindy Crawford's iconic 1992 commercial for the soda brand, which inspired several spin-offs over the years.
Oct 16, 2023
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Pepsi paid Michael J. Fox $5 Million to do Diet Pepsi commercials in the 80s — in one ad, they cleverly take advantage of the cost by having two Michael J. Fox’ in it — the result was this ‘Robot Clone’ Super Bowl commercial — “…The ad required the use of several key elements. One was a look-alike actor who wore a $100,000 plastic mask of Fox’s face. The other was a technique called “motion control,” in which a camera is placed on a special platform that uses a computer to help duplicate the exa
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Pepsi paid Michael J. Fox $5 Million to do Diet Pepsi commercials in the 80s — in one ad, they cleverly take advantage of the cost by having two Michael J. Fox’ in it — the result was this ‘Robot Clone’ Super Bowl commercial — “…The ad required the use of several key elements. One was a look-alike actor who wore a $100,000 plastic mask of Fox’s face. The other was a technique called “motion control,” in which a camera is placed on a special platform that uses a computer to help duplicate the exa
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