BCG Matrix: The Growth-Share Matrix In A Nutshell — Complete Guide 2026 - FourWeekMBA
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BCG Matrix: The Growth-Share Matrix In A Nutshell — Complete Guide 2026 - FourWeekMBA
In the 1970s, Bruce D. Henderson, founder of the Boston Consulting Group, came up with The Product Portfolio (aka BCG Matrix, or Growth-share Matrix), which would look at a successful business product portfolio based on potential growth and market shares. It divided products into four main categories: cash cows, pets (dogs), question marks, and ...
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الـ Growth-Share Matrix او ما يعرف بـ BCG Matrix هي احد ادوات التحليل واتخاذ القرارات الاستراتيجية التي قدمتها مجموعة بوسطن للاستشارات في عام 1968 وهي لم تعد مفيدة في ايامنا هذه لعدة اسباب منها التبسيط المفرط لديناميكيات السوق المعقدة إلى أربع فئات فقط، والتي قد لا تلتقط الصورة الكاملة. توفر لقطة تحليلية ثابته في وقت يتمتع بالتغير السريع ولا يمثل تغيرات السوق أو تفضيلات المستهلك المتطورة. إهمال معظم عوامل السوق الخارجية، حيث لا يأخذ في الاعتبار التأثيرات الخارجية مثل الظروف الاقتصادية أو التغيير
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