Alot of people talk about Ikigai like it’s a career strategy - But in my opinion its more simple than that. Ikigai isn’t about chasing passion, building a brand, or monetising your life. It’s about having a reason to wake up — even on ordinary days. The Japanese version is quiet, grounded, and deeply human. The Western version turned it into another productivity trap. If your job disappeared tomorrow… what would still make your life meaningful? That question is uncomfortable — and important. I p