Diet Pepsi (History, Advertising & Commercials) - Snack History

Pepsi paid Michael J. Fox $5 Million to do Diet Pepsi commercials in the 80s — in one ad, they cleverly take advantage of the cost by having two Michael J. Fox’ in it — the result was this ‘Robot Clone’ Super Bowl commercial — “…The ad required the use of several key elements. One was a look-alike actor who wore a $100,000 plastic mask of Fox’s face. The other was a technique called “motion control,” in which a camera is placed on a special platform that uses a computer to help duplicate the exa