How do you create an ice cream brand that appeals to grown-ups? Magnum began by covering a stick of indulgent vanilla ice cream with a chocolate coating that delivered a signature crack at first bite and opened up the marketplace for adult ice cream lovers. Today, Magnum remains dedicated to innovation, indulgence and pleasure. Discover the story behind the brand. 👇 https://www.unilever.com/news/news-search/2023/behind-the-brand-magnum-indulgent-ice-creams-designed-for-pleasure/?utm_source=UF&u

Can you imagine a world without plastic waste? That’s what we’re working towards. Last year, Magnum became the first ice cream brand to use recycled plastic in its packaging. This year, we will introduce more than 7 million tubs across Europe. Our goal is that, by 2025, all Magnum tubs will be made from recycled plastic across the globe. https://bit.ly/2XRLZJA | Unilever