🍫🎥 AI meets Bollywood! 😎 🍫✨ The chocolate king AI innovation = a match made in advertising heaven! 🙌🏻💡 Cadbury's Shah Rukh Khan 🚀 Using cutting-edge technology, they created a captivating experience that left everyone in inspired. 💯 Agency: Ogilvy Mumbai / India Wavemaker / Mumbai Rephrase.ai / Bengaluru The Pack / Mumbai Client: Cadbury Celebrations. One Asia award/One club Category: - Best of Show: Best of Show - BEST OF DISCIPLINE - CULTURAL DRIVER: CULTURAL DRIVER AWARD - EXPERIENTI
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🍫🎥 AI meets Bollywood! 😎 🍫✨ The chocolate king AI innovation = a m…
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The Cadbury campaign, which uses Artificial Intelligence to make Shah Rukh Khan a brand ambassador for small local businesses, is trending big. Five digital avatars of Shah Rukh Khan were created for the ad and the tech challenges included over 40 voice models and Indian pronunciations. | NDTV
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Staying true to its brand, Cadbury Celebrations created a sweet surprise for local businesses across India. The Mondelez India owned brand leveraged AI to create a hyper-personalised ad to reach out 1800 local stores, across 260 pin codes, whose businesses are being promoted locally through the campaign. Every time the ad served to a user in cities such as Mumbai, Delhi, Pune, Indore, Ahmedabad, and Lucknow, it identifies local retailers around that specific pin code against that product categor
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