3The public information films that scared Seventies children for ...Public information videos, or Public Information Films (PIFs), were common in the United Kingdom from the 1950s until the 2000s, with a "golden age" in the 1960s and 1970s. While they existed before this period, including a notable example from 1911, the form and widespread use of PIFs as we know them developed from the wartime efforts of the Ministry of Information and became a staple of government communication through the Cen