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Lay's will return to the Super Bowl for the second consecutive year with a mysterious six-second teaser showing a hand emerging from a field holding a potato. The cryptic ad, part of the brand's largest-ever refresh, continues the farm-to-chip narrative from last year's "The Little Farmer." "There's no better moment than the Super Bowl to continue the Lay's story," said Hernán Tantardini, CMO of PepsiCo Foods U.S., promising to showcase "what makes America's favorite chip so special" on advertis
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Lay's is running two Super Bowl ads as part of a major brand relaunch. The first, "The Last Harvest," is a 60-second spot directed by Taika Waititi that honors Lay's farmers. PepsiCo is also investing over $1 million to support next-generation farmers. The second, "The Lay's Challenge," invites viewers to scan a QR code for fresh chips delivered within 72 hours with 100,000 bags up for grabs. Agency: D3 and Highdive Read more 👉 https://bit.ly/4tgtqMf | Adweek
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