Taco Bell introduces Baja Midnight, a new Mountain Dew Baja Blast flavor, as part of its strategy to grow beverage sales to $5 billion in 5 years.

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For the first time in two decades, Taco Bell is expanding the MOUNTAIN DEW BAJA BLAST legacy with a bold new flavor: BAJA ...

With beef costs high and chains looking everywhere for sales, a lot of fast-food chains have turned to chicken. That could ...

Taco Bell has launched a new Mountain Dew flavor featuring a citrus base with passion fruit flavor. It’s the first new ...

Taco Bell and Mountain Dew fans are in for a treat with the new Baja Midnight drink, a “purple twist” on Mountain Dew’s ...

Baja Midnight, which was originally announced at Live Más Live 2025, is Taco Bell’s first-ever Baja Blast flavor, iterating on the tropical lime soda by adding passion fruit flavors. The dark purple, ...

To celebrate the repeat, The Habit took out a billboard at In-N-Out’s high-profile drive-thru near Los Angeles International ...

Fast-food chains like McDonald’s, Wendy’s and Taco Bell are focusing on trendy beverages to boost sales and customer visits.