Hermès USA executive vice president of communications Peter Malachi, juror for The Drum Awards Festival PR category, shares why storytelling, media integrity and human connection still define great PR ...
“The best experiences connect emotionally before they try to impress visually,” he says. For Duffield, the idea has to land before the execution. If the concept feels genuine and the delivery is ...
The GTM team gets it, the creative team gets it and, frankly, my dad, who doesn’t care a fig for B2B marketing, would ...
In each instalment, we put one industry voice in the watchtower to offer a frontline view of how agentic AI is reshaping the ...
We don’t use this term lightly, but Asma Humayan is one of the most important creative leaders working in our industry today.
Leading marketers shared a closed-door conversation on AI at SXSW, Austin, Texas (4As) Ask marketing leaders what they think ...
On-screen Cheetos execs are convinced by the stunt to bring back the brand’s Flamin’ Hot Dill Pickle flavor. The latter ...
The long-running lawsuit filed by Elon Musk’s X Corp against the World Federation of Advertisers (WFA) has been dismissed by ...
SXSW closed its doors for another year last week. Here are the final off-stage reflections of its speakers and attendees ...
Speaking to The Drum At NewFronts, Comcast Advertising’s James Rooke set out a clear challenge to the industry – the issue ...
Social media platforms are finally paying the piper, quite literally. Meta and YouTube have been hit with $6m in damages ...
At Shoptalk 2026, The Drum’s editor-in-chief Gordon Young trials a generative AI experience from DirecTV and Glance that ...
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