Cyber Monday might have just died. Not with a bang, but with a whimper. Awin’s data points to an 11% drop in sales and a 13% ...

As creatives navigate the rise of AI, the photographer is stripping things back in his collaboration with Brazilian ad exec Marcello Serpa, VML’s Marco Versolato, Wieden+Kennedy London’s Hermeti ...

There is no magic pot of new ad money waiting for the BBC. Brands do not suddenly “find” billions. All that would happen is ...

Many of us know the power advertising holds. We’ve read the case studies but, more importantly, we’ve felt the swagger of a ...

Beats is breaking into the creator economy with streamer IShowSpeed. The campaign features a short film blending comedy and ...

The finalist for the WFA Global Marketer of the Year Award calls the rise of AI PCs a once-in-a-generation opportunity. From ...

AI assistants influenced over $14bn in Black Friday sales globally and $9.8bn on Cyber Monday. Mobile also dominated, ...

Other channels are getting savvier in the new AI market, too: take Reddit, which posted 74% ad revenue increases in Q3 of ...

A massive fan of all things Christmas, Price has long admired the work of John Lewis and the Adam&EveDDB team. It’s an annual ...

Google, ChatGPT, and others are doing a great job of keeping people in their ecosystems. Alex Moran of Space & Time considers ...

During his tenure, Mercado Libre’s share price has risen almost 2,400% and it now dominates the LatAm market. Summer’s role ...

Recipe-based advertising isn't a new trend, but it is one that has captured the interest of some of the world's largest ...