Retail media has long promised to connect advertising to sales and at Shoptalk 2026, Kroger made a move that brings that ...
It’s April Fools’ Day, meaning that if you’re looking for cases of brands getting a little silly, you’re spoiled for choice.
Fiona McKenzie takes a candid look inside the hiring market for out-of-work B2B marketing leaders, revealing the emotional ...
The latest global research study, RetAIl: The Era of Thoughtful Commerce, published by Havas Commerce, confirms customer ...
Less than a week before Easter (and April Fools’ Day), KitKat was the victim of a chocolate heist when 12 tons of its bars ...
To understand Carlsberg, you need to understand the story of our founders, J.C. Jacobson and his son, Carl. The name ...
As Apple turns 50 today, we revisit the standout ads, from ‘1984’ to ‘Mac vs PC’, that helped define one of the world’s most ...
The ruling “clarifies that the restriction extends beyond product labeling to include branding elements such as slogans,” ...
The Drum’s Agency Advice series has been running for years, giving leaders from marketing agencies a chance to, well, advise ...
April Fools’ Day has once again given brands the perfect excuse to get weird, witty and a little bit unhinged. From ...
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