Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...

Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast Programs for Asian American Viewers Were Sports Events in 2025 K-Pop Demon Hunters delivered 20.5 billion minutes of ...

Asian talent, stories and culture are taking center stage, and driving real engagement across U.S. audiences.

The holidays are a time of embracing tradition for many U.S. families, and TV viewing habits during the month of December certainly indicates this. Holiday movies are a regular fixture when it comes ...

New Gracenote study finds behavioral change well underway, but trust in AI-generated results has not kept pace NEW YORK, April 8, 2026 — Gracenote, the content intelligence business unit of Nielsen, ...

New York, March 12, 2026 – Nielsen, a global leader in audience measurement, data and marketing intelligence, today released “The 2026 Upfront Planning Guide,” which takes an in-depth look at ad ...

Understanding today’s complex media consumer habits means that advertisers need more granular data to stay informed and reach the right audiences. The Record is a quarterly report card on how U.S.

New York – March 5, 2026 – According to Nielsen’s proprietary data, 46 billion minutes* of women’s sports were consumed in the U.S. in 2025. Nielsen’s new data is revealed in celebration of ...