Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...

Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...

Sydney – February 9, 2026 – Nielsen’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was Australia’s largest advertiser in 2025, with retail and major consumer brands once again ...

Alpro’s goal was to drive profitable sales growth by owning key moments of their audience and guide them from discovery to consideration and ultimately to purchases. Pinterest, in turn, set out to ...

Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report.

Joining in Pride celebrations each June is one opportunity for marketers to build their connections with LGBTQ+ communities. But building brand trust and loyalty with LGBTQ+ consumers requires support ...

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth ...

As Halloween creeps closer, horror fans are turning to their screens for scares. And just as with other holiday traditions, networks and streaming platforms feature a lineup of horror films—like AMC’s ...

Sydney – August 13, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, today announced the upcoming launch of Connected TV (CTV) insights within its Nielsen Ad Intel ...