Insights, strategy and marketing consultancy Bovitz has appointed Judd B. Kessler of The Wharton School of the University of Pennsylvania, as a Senior Advisor in Behavioral Economics. Headquartered in ...

New York-based consumer behavior specialist Cognitiv has launched an AI-powered tool called AudienceGPT, which helps marketers identify audiences based on real-time consumer journeys, moving audience ...

AI-powered advertising insights and intelligence platform Tenetic has launched an initiative called the Tenetic Institute, providing a forum to identify and discuss current structural challenges in ...

Tel Aviv-based market intelligence company Similarweb has appointed Harel Beit-On, a member of its Board of Directors since 2017, as Chairman. Similarweb provides software to help ...

Atlanta, GA-based data activation and engagement platform MessageGears has added a new suite of capabilities called conversion reporting, linking campaign performance and revenue analytics directly to ...

Formed in 2019 after the merger of Market Strategies International and Morpace, Escalent acquired two major players in the insight world, C Space and Hall & Partners, from Omnicom in 2023, and now ...

US life sciences research software company PetaSight Inc. has acquired Babbage Insight Two Inc., which develops technology ...

Marcoms group Stagwell has announced the European expansion of its HarrisQuest brand and reputation tracking solution, part ...

Kantar has recently promoted longstanding HR leader Narelle Burke to Chief People and Agent Officer for its Global Research Group and APAC Region. Burke joined TNS from Nielsen in 2015. The new role ...

Comcast Advertising has announced the release of Outcomes+, a new targeting and attribution tool for advertisers using its ...

UK-based customer research agency Watermelon has launched a benchmarking tool called the Canvas Index, promising to help ...

Ad tech firm Mediaocean, the parent of measurement company Innovid, has moved the latter's Chief Strategy Officer Guy ...