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Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

Though companies are spending more money on social media marketing, many are still trying to figure out best-in-class strategies and measurements. Here's a look at the current state of social media ...

Websites - How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using ...

We've all named things in our lives: pets, children, weird snack concoctions... So naming your new product or company should be a breeze, right? Unfortunately, that's rarely the case. A good product ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

The steady growth in the percentage of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center. The report was based on data from a survey ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by ...