Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and ...

Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.

This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

Discover why dirty data undermines B2B marketing efforts and learn ways to improve data quality to drive effective campaigns ...

Marketers and consumers differ in what they believe makes a brand best-in-class on social media, according to recent research from Sprout Social. The report was based on data from a survey conducted ...

Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...

As an inbound marketer, I believe that non-intrusive, organic traffic is at the core of marketing's future. It's the best way to become a thought leader in a digital, global society—and connect with ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

LinkedIn needs no introduction to B2B marketers, who practically live there these days. The site continues to go from strength to strength, and now has 90 million LinkedIn users who are senior-level ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...