In 2026, the pace of generative AI innovation—alongside new models for content creation, curation, and monetisation—poses ...

These performance-oriented scores and tailored diagnostics help creative teams optimise assets, reduce wasted spend, and ...

Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, ...

In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its ...

Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key ...

In this episode of A Coffee With… Kiessé Lamour, global head of media at VML, joins ExchangeWire’s head of content John Still ...

GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the ...

Except… if you swap 'internet' for 'AI,' it feels like we need a fourth bucket: The Ever-Waser O.D. Because ultimately, the ...

VideoElephant, a leading video solutions provider, today (17th December, 2025) announced it has assumed full management and ...

While recent industry attention has focused heavily on the environmental footprint of digital advertising, particularly ...

In today’s Digest, we cover Meta tolerating China-linked ad fraud to protect revenue, the US suspending a tech deal with the ...

AI has reimagined the whole advertising ecosystem, a big part of that being creative. As AI develops, more options present ...