McDonald's India (West & South) announced a brand film highlighting its newly launched ‘Protein Plus Slice’, featuring chef ...

After gradually pulling back from Google Shopping for a year, Amazon has come to a full stop, which could impact brands and ...

When it comes to buying car insurance, there are only two kinds of people — the ones who compare and save, and the ones who ...

Campaign’s take: Peps Industries has turned the breakup trope into a mattress manifesto. Its latest campaign, ‘ Some Breakups ...

WARC’s 2025 global trends report warns: fractured spending, AI agents, and creator-led discovery are reshaping brand strategy ...

At the heart of the campaign is a soulful, high-energy Marathi rhyme ‘Ye Re Ye Re Pausa’ (Rain, rain, come again), a song ...

Because if wearing a helmet looks strange here, imagine how strange it is to skip it where it actually counts! Sometimes, the ...

As the sustainability discourse in India becomes more complex, the question for brands is no longer whether to engage—but how ...

Muscleblaze unveils cinematic campaign featuring Larry Wheels and Garuda Ram via Adsto Media House MuscleBlaze has launched a high-octane campaign featuring US-based powerlifter Larry Wheels and ...

In a market of noisy sales floors, Landor’s senior strategist–experience unpacks how Tesla’s stark Mumbai space flips the script — selling brand attitude, not cars.

All of this is to say that "integrity standards" is a weird set of words. Truth isn't the same as integrity. And integrity isn't something you can suddenly demand – it either exists in something, or ...

A kiss cam, a fake apology, a CEO and HR head in the frame—brands jumped on Astronomer’s viral moment faster than you can say “crisis PR.” ...