Showing up through local heroes, overlooked sports and culturally fluent storytelling is the sharpest growth play for brands, writes Dentsu's Echo Li.

The challenge, in the AI age, is making personalisation helpful without feeling like surveillance, says Colleen Ryan, partner at TRA.

John Wren, who has led Omnicom since 1997, is preparing his business for its biggest and most ambitious deal yet with the acquisition of rival Interpublic Group (IPG). The deal will create the world’s ...

Omnicom is set to fully acquire Clemenger Group and launch a new Oceania management structure, with ex-executive Nick Garrett tipped to lead.

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

Campaign Asia-Pacific is proud to announce the 2025 Asia-Pacific Power List, our selection of the region's most influential and purposeful marketers, presented in partnership with DoubleVerify.

Omnicom Group set targets to reduce its total staff compensation bill by 10 per cent ahead of its proposed acquisition of Interpublic Group (IPG), PRWeek has learned.

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

What does it take to steadily progress from head chef to content creator with millions of followers across social media and also find the time to become an author? Having a boatload of coffee ...

International content creators will highlight Singapore’s diverse and innovative dining scene, in a bid to attract global foodies.

According to Himalaya, another leading audio content app in China, the number of Chinese podcasts has grown six-fold since 2020, with 240,000 original podcast programmes on Himalaya alone. The past ...

Veteran creative chief Chris Chen on elevating Chinese work to Cannes Lions, changing client needs, his fascination with tech, and the importance of whole-heartedly embracing Gen Z opinions.