As Laws explains, “Holiday mindsets start a lot sooner than most brands realise. If brands wait for the typical retail rush, they’re missing the critical moment when shopper intent actually begins.” ...

“While SVOD platforms are reducing their content (but not their subscription costs), and BVOD audiences are increasingly overlapping, Tubi offers advertisers incremental audiences across CTV, lighter ...

Programmatic media player MiQ has appointed Paul Bates group account director in Victoria. He will lead the Victorian sales team, reporting to MiQ ANZ chief revenue officer Chris Freel.

Unsecured creditors include ARN ($137,262), Nine (more than $1 million), Campaign Edge ($203,000), Mahlab Media, OzTAM, oOh! ...

DO. has been appointed as FMCG brand Primo Foods creative agency of record after a competitive pitch. “We’re incredibly excited to be working with Primo, an iconic Australian business with some ...

M+C Saatchi Group has promoted Emma Robbins to chief creative officer, Melbourne, from national executive creative director.

Independent creative Adrian Elton has worked on 150 days of ‘AI-Ad-A-Day', a personal challenge to utilise AI-imagery creation platforms and build advertisement concepts. He began working on the ...

Giant online retailer Amazon reported advertising revenue up 23% to $US15.694 billion in the June quarter, well ahead of overall growth. Amazon is now the world’s third largest advertising player ...

But marketing isn’t linear or deterministic. It’s a complex adaptive system, where outcomes emerge from the dynamic ...

Meta founder and CEO Mark Zuckerberg says the social media group's work on AI has produced “glimpses” of systems improving ...

Nearly half of agencies have moved to three-day in-office setups, and part-time hiring has grown, with 22% of organisations ...

News Corp Australia has launched its commercial video pitch, All Screens for All Australians, at a media agency heavy event ...