The chain's shares dropped after it unveiled a new look and ignited criticism, especially from those in conservative circles.

Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week. “If the last few days have shown us anything, it's how deeply people care about Cracker Barrel.

The restaurant's redesign is part of a broader rebranding effort aimed at modernizing Cracker Barrel's look, the company says.