Collin Rugg, co-owner of the Trending Politics website, characterized the rebrand and new logo as “depressing. Rep. Byron Donalds, a Republican from Florida, wrote on X, “No one asked for this woke rebrand. It’s time to Make Cracker Barrel Great Again.”

Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers expressed disappointment online, others embraced the change. Donalds, a Republican gubernatorial candidate in Florida, previously worked at Cracker Barrel.

Cracker Barrel is facing harsh customer criticism over its restaurant remodels that eliminate the traditional decor, with loyal patrons threatening to stop visiting.