Blue Apron rebrands as it ditches the meal-kit-subscription-only model for a la carte purchases and pre-made meals.

The company is ditching monthly subscriptions and adding meals that require little actual cooking. The goal is to give ...

The new Dish by Blue Apron line offers a rotation of 40 meal options, all of which the company said can be ready in as few as ...

Blue Apron is no longer requiring households to have a subscription and is allowing customers to buy meals à la carte ...

Blue Apron, a pioneer in the meal kit category, is relaunching today with a powerful new identity, an expanded product lineup ...

Blue Apron is moving away from the weekly subscription model it pioneered to sell a-la-carte meal kits that require zero or ...

Little Spoon. The appeal of meal kits for families is easily apparent. Planning only requires clicking on a few photos of ...

The big news? You no longer need a subscription to use Blue Apron. You can order as many meals as you want, and have them delivered as frequently as you want—no strings attached. Blue Apron realizes ...

Blue Apron has rebranded with new, more convenient non-subscription offerings and more than doubled its offerings to 100 ...

Blue Apron meal kits For those who enjoy the art of cooking, Blue Apron's meal kits provide all the pre-portioned ingredients and easy-to-follow recipes you need to create a culinary masterpiece.

Blue Apron states that it follows rigorous food safety procedures. The company’s fulfillment centers have Food and Drug Administration (FDA) regulation, and the staff undergo thorough training.

Meanwhile, Blue Apron’s marketing department is spending an exorbitant $94 per customer to get people to sign up for its service–and in the last year, its customer growth rate has actually slowed.