Prime Day is now an industry-wide retail showdown—and Amazon’s biggest rivals, led by Walmart, are gaining ground both online and in stores.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Target Circle Week starts July 6, with early access for Circle 360 members July 5—offering major deals ahead of Amazon’s Prime Day.

Amazon’s Prime Day is slamming into President Donald Trump’s trade war, with ever-shifting tariffs prompting some brands to sit out the summer sale and some shoppers dropping hints they plan to pull ...

With just hours left in the sale, our tech and deals editors found the best Prime Day Apple Watch deals that remain, ...

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by ...

Target employees on Reddit are raging against Jeff Bezos and Amazon, claiming that Target moved its Circle Week promotion up ...

Best Buy’s sale runs July 7-13, overlapping with Amazon’s extended Prime Day offerings July 8 to 11. Target’s Circle Week runs July 6 to 12.

Amazon's Prime Day deals end tonight, but Walmart, Target, Best Buy, and Wayfair are just a few of the major retailers with competing sales this week.

Prime Day is officially live on Amazon’s site, and Prime subscribers are getting exclusive access to a range of deals on tens of thousands of items on the major retailer’s digital catalog. But Amazon ...