The MarketWatch News Department was not involved in the creation of this content. The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and ...

NEW YORK--(BUSINESS WIRE)--OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability ...

The new integration turns CTV attention measurement into a real-time activation signal, improving brand recall and message retention. OpenX Technologies, Inc., one of the world’s leading omnichannel ...

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to ...

In this photo illustration the T-Mobile US logo seen displayed on a smartphone — Photo by rafapress/Depositphotos *T-Mobile is taking aim at language barriers with a new Live Translation call feature ...

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T-Mobile announced this week that it has a new AI-powered feature on the way that’ll translate calls for its customers on their network. Rather than needing a device to do a similar translation (like ...

Although YouTube continues to dominate overall streaming viewing share, premium streaming platforms command much more "attention" versus YouTube. In prime time, for example, premium streaming apps ...

TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level ...

T-Mobile today announced a new live translation feature that allows conversations to be translated in real-time when calling someone from any phone on the T-Mobile network. Live translation does not ...

Leveraging TVision’s panel and applying its data to VideoAmp’s vast household footprint, VideoAmp projects scaled, precise viewership insights. Today TVision, the company measuring every second of TV ...

T-Mobile added fewer wireless subscribers in the fourth quarter than analysts had expected, as rivals extended ⁠aggressive deals and offers to lure customers. During the October-December period, ...