When it comes to success at work, everyone understands the importance of IQ, or one’s intelligence quotient or general mental ability. Alongside IQ is EQ, meaning emotional quotient, and equating to ...

The term ‘cool’ is often used in the context of youth, brands, marketers and teens. For long, marketers and brands have used this four-letter word to come up with a winning product campaign and it has ...

Everything about reaching out to today’s target audience is about developing some level of engagement where the potential or existing customer becomes emotionally vested in the information that a ...

What Is Human Life’s Purpose? To reclaim one’s eternal, joyful, and enlightened state- Bhagavad Gita In these avaricious times, everyone wants money, power, and modernization. Of course, necessity is ...

Many years ago, we introduced a concept called the Hurley Likeability Quotient; meaning that in electoral politics, people generally vote for the candidates that they personally like, regardless of ...