Here's everything you need to know about the 2026 Rolex 24 at Daytona, including TV channel and streaming options for the prestigious race.

President Donald Trump said he reduced tariffs on Swiss imports after meeting with executives. He said at the World Economic Forum in Davos that he met with Rolex and others in Switzerland. President ...

Rolex is approaching the point where average secondary market prices will dip below recommended retail prices.

Plural Partners Fund highlights Watches of Switzerland's resilience and growth potential in the U.S. market. Read the full ...

While most watch brands are raising prices as 2026 gets underway, Patek Philippe is reportedly lowering theirs. But don't ...

Industry experts told Business Insider that 2021-2022 was probably the top of the market, and luxury watch prices won't see a ...

Sunday Morning Showdown ✓ Omega Speedmaster Moonwatch “Reverse Panda” vs. Rolex Cosmograph Daytona "Le Mans" ✓ Vote for your ...

Christopher Ward has added another affordable Rolex alternative to its lineup with a new black-and-gray Trident GMT.

The high-stakes world of Pokémon card collecting turns dangerous as armed robbers target a popular NYC shop. Is the hobby ...

Drivers in the Rolex 24 will represent at least 30 countries and will be racing across four categories: Grand Touring Prototype (GTP, 12 cars), Le Mans Prototype 2 (LMP2, 12 cars), GT Daytona Pro (GTD ...

Leo's Rolex stole the spotlight, but Omega, Audemars Piguet, Chopard and others also grabbed attention at Sunday's Golden ...

Tom Brady doesn’t need to wear his seven Super Bowl rings to make a style statement. The retired NFL legend, 48, let the ...