In one of the most highly anticipated women's basketball matchups of the college season so far - No. 1 UCLA visiting No. 8 ...

Marquette University basketball standout Stevie Mitchell signed an NIL deal with Milwaukee-based nonprofit STRYV365 to ...

Ole Miss Rebels basketball star transforms a young man’s life with his NIL deal as a standout story surrounding paying ...

The exodus of older, more traditional college coaches point to the influence of NIL licensing rights among today's recruits ...

UVA Basketball, which hangs its hat on its Pack Line defense, is giving up 4.7 more points per game this season than it did last.

Tom Izzo's Michigan State Spartans are No. 7 in the country, per recent polls. A team built on a strong 2023 class foundation ...

Louisville basketball fans have raised more than $30,000 to recruit 2025 forward Nate Ament. We spoke with Fanstake's CEO to ...

The NIL era has overhauled the ACC coaching ranks. While it's led to burnout for many, it has positioned Louisville ...

USC Trojans sophomore guard JuJu Watkins has been one of the most marketable women's college basketball players, even before she stepped on campus. Watkins sign ...

“Absolute greed,” Huggins continued. “It has become more about NIL than basketball. We lost total control of everything.” With a growing number of legendary coaches retiring or quitting ...

Athletes at Minot State spend hours on the court or the field perfecting their sport and some NCAA athletes use NIL, or name, ...

Minnesota appears in line for an NCAA tournament berth, but hurdles remain, including No. 4 USC and top-ranked UCLA this week ...