Braden Smith, Caleb Furst and Myles Colvin — were among the top-selling athletes for December at the NIL Store.

Two Duke Blue Devils recruits are adding to their impressive NIL earnings with another exclusive multi-year deal.

While it remains to be seen how the lawsuit will be developed, here is how NIL and the transfer portal have negatively impacted college basketball: Some head coaches are reluctant to change, and some ...

As if we needed more proof that college sports are completely out of control, now we have top-five 2025 college basketball recruit Nate Ament using NIL ...

Much of the success and failure of the Gophers men’s basketball program falls on coach Ben Johnson, but one factor that he ...

Mitchell's "Spicy Queso Hoops" — think Funyuns but with a spicy cheesy flavor — will soon be available in area Schnucks and ...

However, even by twin standards, Cameron and Cayden Boozer are special. Not only are they the sons of former All-NBA forward ...

Does Arizona State have NIL problems with its college basketball program? The father of five-star freshman Jayden Quaintance ...

According to On3, Cooper Flagg signed a NIL deal with New Balance on August 26, 2024. New Balance announced the partnership through an X (formerly Twitter) post, that was captioned, 'Cooper Flagg ...

But Tennessee Volunteers men’s basketball coach Rick Barnes took it ... Like most college players, he has an NIL deal. Lanier struggled in Tennessee’s 74-70 win over Texas on Saturday.