HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its ...

The global expansion of HBO Max follows earlier 2025 launches in Australia and Türkiye. Additional launches are planned in ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

The move will be accompanied by a renewed focus on the prestige programming that has defined the premium brand for decades.

Discovery international ... look to tweak that as Max expands globally. The streaming service wants a beachhead in the UK, Germany, Italy (and other markets) and needs HBO and Warner Bros.

First it was HBO Go, then it was HBO Now ... profit of approximately $1.3 billion in 2025. In addition to Max’s international expansion, the company said it would focus on strategic distribution ...

At a time when Netflix and Amazon are stepping up local productions and fast-growing services like RTL+ have revealed expansion plans, HBO Max’s stated local first strategy now rings very hollow.

For Halloween, HBO ... on HBO Max that chose a movie for a consumer based on which door they picked: “Not Scary at All,” “Scary” and “Very Scary.” This year saw the expansion of ...

Larcher was most recently head of HBO Max International ... for leading the company in its next phase of growth and international expansion. “Johannes brings market-leading expertise in content ...