Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Updates to Google AI Overviews for shopping queries may impact eCommerce traffic as AIO expands and occupies more space ...

Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has ...

Pinterest released Performance+ suite in October, helping advertisers better target users with new AI tools and automation ...

In 2023, Amazon extended its Cyber Five sales event to eleven days and kicked off promotional efforts well in advance of ...

Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the "Shop now" text, where you can either go to the retailers site to buy or click the bag icon to likely ...

The earnings also reflect how India's digital advertising landscape is shifting as e-commerce giants as Flipkart and Amazon ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Google's years-long run as the world's dominant internet search engine has turned Alphabet ( GOOG 0.50%) ( GOOGL 0.40%) into a technology juggernaut worth over $2 trillion today. The stock has ...

While many campaigns tend to focus on product features, some stand out by forging emotional connections, prioritizing ...

Google is making AI pay off in the form of faster growth and higher profitability. If the company keeps beating expectations, ...

E-commerce is continuously evolving, and new innovations and strategies are shaping the way consumers shop and businesses ...