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The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

If you want to call Saturday's pole qualifying for the Indianapolis 500 the first showdown between America's rival open-wheel ...

While the deal will kick off a fresh commercial chapter, it also revives a collaboration that once helped define basketball’s ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

IndyStar visited basketball legend Lin Dunn in her hometown Dresden, Tenn., where she first realized life wasn't always fair ...

Sharon Stone turns 68 this month, and fresh photos have fans remembering the actress who dominated 1990s Hollywood. New ...

The Oracle of Omaha just retired after six decades running Berkshire Hathaway — turning $9,800 into a $150 billion personal ...

The Oracle of Omaha just retired after six decades running Berkshire Hathaway — turning $9,800 into a $150 billion personal ...

South By Music returned for day two with Sips & Sounds, country group therapy, and a look at the future of Latin music to ...