The newest watches are included in the mix, as well as some steep discounts on last-generation models. Grab the Apple Watch ...

And yet, at the same time, there’s nothing watch geeks love talking about more than the idea of a GADA watch—as in “go ...

One of Rolex’s most popular models — the steel GMT Master II, with a red-and-blue “Pepsi” bezel — is soaring in the secondary ...

Longines has launched a new generation of its Hydroconquest diver, with vast improvements made on nearly every aspect.

The newest watches are included in the mix, as well as some steep discounts on last-generation models. Grab the Apple Watch ...

IMSA’s endurance classic returns with GTP heavyweights, tricky conditions and a wide-open path to victory. Caddy vs. Porsche ...

Watches of Switzerland WOSG-0.22%decrease; red down pointing triangle lifted its sales growth expectations for the current fiscal year, helped by strong demand for its high-end labels and the ...

DAYTONA BEACH — Through its first 21 hours, the Rolex 24 has seen a lot at Daytona International Speedway. Just a sampling: crashes on the first lap, a record-setting caution period for thick fog and ...

Over 200 of the world's best drivers have assembled at the Daytona International Speedway this weekend for the 24-hour endurance race known as the Rolex 24. The 64th annual iteration of the Rolex 24 ...

Bitcoin prices are sliding, but luxury watches are quietly moving in the opposite direction. Over the past six months, BTC has fallen about 25% and the CoinDesk 20 is down more than 30%, even as ...

Leo's Rolex stole the spotlight, but Omega, Audemars Piguet, Chopard and others also grabbed attention at Sunday's Golden Globes. By Laurie Brookins Freelance Contributor Hollywood’s leading men have ...

Rolex is set to increase its watch prices by seven percent on average for 2026, according to WatchPro. The Swiss luxury watchmaker increases prices every year, as do competitors Patek and Omega. The ...