IF you have a Barbie fan in your life, you may wish to plan a trip to B&M. Savvy shoppers have spotted the retailer is ...

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Barbie and Barbie work together to save a beloved Malibu landmark, the Malibu Waves Community Center! Join them and their friends on an adventure to transform six spaces into fabulous spots like ...

Buckle up — there’s a new must-have gift for this holiday season for anyone who loves Barbie, classic cars or a bygone era. The Hot Wheels Barbie RC Corvette is a classic car with all the ...

A growing number of adults are buying toys for themselves ... adults among fans of its major brands such as Hot Wheels and Barbie, sales to adults have grown over the last few years.

"Seeing will be believing in a theater near you!" - Some Mattel marketing exec (probably). It’s no secret that Mattel laughed all the way to the bank last year thanks to the humongous box office ...

Mariah Carey‘s busy Christmas season just got a lot more festive, with the re-release of the official Mariah Carey Barbie doll. The Mariah Barbie quickly sold out when it was released last year ...

Mattel, the toy maker behind major brands such as Barbie and Hot Wheels ... are targeting a growing number of adults who are buying toys for themselves. Oct. 17, 2024 The real estate deal is ...