Amazon MX Player head Karan Bedi agrees that the real challenge remains to keep the audience hooked onto your content, ...

In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...

It has been an extra busy day for B-town celebs. Bobby Deol, Suniel Shetty, Jackie Shroff, and others attended the star-studded event of Amazon MX Player. Sonam Kapoor, Varun Dhawan, Raveena Tandon, ...

The newly formed Amazon MX Player will debut over 100 shows and movies this year, streaming select Prime Video films for free. Targeting 250 million users, it will include local language dubbing and ...

The digital streaming landscape in India is constantly evolving, marked by mergers, acquisitions, and innovations. Amazon MX Player, the new entity born from the merger of Amazon’s Mini TV and ...

This trend has shaped Amazon MX Player’s efforts in the direction of ad tech. Another trend that she highlighted was the dissonance in the intensity of user engagement between ads and content.

This leaves Dhawan frustrated. The ad states that while this jodi is a flop, the Amazon-MX player partnership will offer the viewers great entertainment. The campaign aims to leverage the ...

“There is no other streaming service in India that offers such a massive selection of content for free,” said Karan Bedi, who heads Amazon MX Player. The platform has racked up 1.4 billion ...

Last year MX Player merged with Amazon’s miniTV. Amogh Dusad, Head of Content, talked to businessline about new forms of content such as 2-minute long episodes to attract viewers who don’t ...

The merger results in the creation of Amazon MX Player ... given the kind of content OTT platforms are putting together." - Gautam Talwar, Chief Creative Officer, MX Player The app had raised ...

The event showcased the evolving landscape of content consumption in India. Amazon MX Player also showcased its slate of over 100 new shows for 2025. “Today’s gathering is all about bringing ...