Florida Congressman Byron Donalds criticized Cracker Barrel's rebranding as "woke" on social media. While some customers expressed disappointment online, others embraced the change. Donalds, a Republican gubernatorial candidate in Florida, previously worked at Cracker Barrel.

I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline Downey said Thursday night.

Cracker Barrel is facing harsh customer criticism over its restaurant remodels that eliminate the traditional decor, with loyal patrons threatening to stop visiting.