Target is ending its price match guarantee, further eroding customer trust and pushing shoppers to Amazon and Walmart that have the competitive edge in prices.

For years, Target has offered a customer-friendly policy, offering to price match with other retailers like Walmart or Amazon. However, that policy is officially over. Previously, Target shoppers could request price matches for identical qualifying products sold by competitors like Amazon and

As of Monday, the Minnesota-based retailer ended its longtime "Price Match Guarantee" policy, removing the price match with competitors and only keeping the match for products with price differences that were sold in Target stores and on Target's website.