NCAA Tournaments Spark March Madness for Paramount and Warner Bros. Discovery in Nielsen’s The Gauge
Disney Gets a Boost from ‘The Oscars’ and a Record-Setting Streaming Month, with ‘Paradise,’ ‘Grey’s Anatomy,’ ‘Zootopia 2’ ...
With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...
Building on industry-defining The Gauge™, new insight shows total cross-platform view of audience engagement by media company. Disney tops April’s Media Distributor Gauge, claiming 11.5% of time spent ...
The rise of digital platforms and streaming services like Netflix, YouTube, and TikTok has revolutionized content consumption by offering on-demand entertainment that fits our mobile lifestyles. While ...
Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a ...
New York – February 4, 2026 – Ad supported television represented 74.2% of overall TV viewing in the fourth quarter 2025, according to Nielsen’s newly released Q4 Ad Supported Gauge. This percentage ...
NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...
New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...
NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...
Sydney – February 9, 2026 – Nielsen’s Biggest Ad Spenders of 2025 Report shows that Harvey Norman was Australia’s largest advertiser in 2025, with retail and major consumer brands once again ...
Weinberg recently led brand strategy for Amazon Prime Video, with prior marketing strategy experience at Starbucks, Nike, Mattel, and Disney NEW YORK – September 30, 2025 – Nielsen, the global leader ...
Alpro’s goal was to drive profitable sales growth by owning key moments of their audience and guide them from discovery to consideration and ultimately to purchases. Pinterest, in turn, set out to ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results