Generative AI is transforming marketing organizations—creating new roles, flattening structures, and requiring a shift in ...

Smart, AI-backed software is making decisions and transforming how marketing teams operate. Join this session for case ...

LinkedIn’s Accelerate ad campaigns can improve cost per action by up to 42%, according to data from the professional social network. They do that by maximizing results with AI-powered targeting, ...

Which human resources tasks does AI make easier? Which ones is it not ready to handle? How do employees feel about AI being ...

Explore practical solutions to marketing burnout by reconnecting with purpose, controlling inputs, and nurturing creativity ...

Agile practices and full AI integration are key differentiators of successful B2B marketers, survey data reveals.

Marketing Strategy - Fully 84% of consumers in the United States say they've opted in to receive texts from at least one ...

Explore how B2B brands can align Marketing and Sales teams to create a seamless customer experience and boost campaign ...

Martech - What are the most common challenges that businesses face with martech implementations? What can teams do ...

We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos ...

Ethical marketing helps B2B marketers align personalization with privacy, build trust, and create data strategies that ...

This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.