The kosher foods brand is tapping into trends around episodic content with “Manischewitz Matchmakers,” which will air on ...
The brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 ...
The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...
A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience ...
Developed with Anomaly LA, the “Life Today” campaign sees the digital bank throw playful shade on competitors’ ...
A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by ...
Todo o Nada” was created by an all-Mexican creative team and will run in the U.S. across linear TV, digital video and both ...
After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to ...
Champion has long been associated with sports, a reputation it built over decades manufacturing uniforms for NFL and NBA teams. But in recent years, the HanesBrands athleticwear label has worked to ...
Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...
DoorDash today, May 18, announced that Tim Castree has been appointed chief marketing officer, effective immediately, per a ...
Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate ...
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