The company is positioning collagen as the next big functional ingredient in food, similar to protein or probiotics.

In other beverage news, a sparkling water upstart is expanding its retail footprint even as the category faces a sales slowdown.

The product gives the brand another way to reach consumers and a deeper presence in the $3 billion drink enhancers category.

SNAP cuts on the federal level would help fund the party’s domestic policy plan and some farm bill programs, Politico noted.