Day 3 of Goafest 2026 opened with an increasingly familiar question confronting the advertising industry: if brands are ...

Among the standout performers, Leo India emerged as the most awarded agency of the festival, while PepsiCo India secured the ...

Jaguar Land Rover confirmed WPP has officially been selected as its global partner for creative, media, production, customer ...

MMA India and WPP Media launched the Modern Marketing Reckoner 2026: The Incumbent–Insurgent Growth Playbook today, a ...

Birla Opus uses humour, rural aspiration and peeling walls in Papdi village to position Style Power Bright as a monsoon-ready exterior paint solution. To continue enjoying this content, please sign in ...

Initially, the car retailer was reviewing only its creative and marketing account, but late last year, it was confirmed that the remit had been expanded to include media planning and buying.

French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”. To continue enjoying this ...

As independent shops weigh the costs amid shifting priorities and tighter budgets, some are rethinking their place at the ...

A product seen on a short-form content platform is desirable, but only deemed essential when a friend owns it, per a report from Rukam Capital. To continue enjoying this content, please sign in below.

If AI search is compressing the web into a single answer, YouTube is compressing complexity into something you can see and follow, writes Piramal Finance's Arvind Iyer. To continue enjoying this ...

BBDO India’s Josy Paul explains how entries demand visible cultural change, long-term commitment, and ideas designed to move society; not merely marketing metrics.

The app has swapped its familiar green icon for a sparkly disco-ball design to mark its 20th anniversary, but the temporary makeover has sparked a wave of backlash. by Matthew Keegan To continue ...