Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw ...

What she did get was a social media storm of fury over her having the gall to ask for such a big gift. The incident posed ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

A million memes were born the moment Kendrick Lamar looked directly at the camera.

Nearly five months after Liam Payne’s tragic death, his ex-fiancée Maya Henry—who dated him on-and-off from 2018 to ...

A woman tried testing the viral 'airport theory' on an American Airlines flight. Her attempt sparked a debate about theories in general.