Poppi’s influencer vending machine backlash—what marketers can learn
Poppi’s viral Super Bowl influencer gifting campaign backfired when social media users started criticizing its choice of ...
Adweek on MSN20h
Poppi's Big Game Blowout Left the Door Open for Its Competitor
Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's ...
The Takeout on MSN23h
The Poppi Soda Controversy Is Bubbling Over. Here's All The Tea
As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...
The prebiotic soda brand and two-time Inc. 5000 honoree was previously valued at $200 million in 2021.
Better-for-you soda is now a billion-dollar business. Well, closer to $2 billion, actaully. Prebiotic soda brand Olipop just closed a $50 million Series C funding round valuing the company at 1.85 ...
KRDO4h
Local writer creates “love letter vending machine” for Valentine’s Day
A Colorado Springs writer refurbished an old vending machine and stuffed the slots with more than 80 of her original love ...
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.