NBA star Kyrie Irving joins Joe La Puma at Concepts for Sneaker Shopping, discussing his signature sneakers, Nike SB, and ...

Perhaps the second time will be the charm.

Getting a haircut or a fresh trim not only helps basketball players and coaches feel good, but  helps them look good when ...

Chinese sportswear brands like ANTA and Li-Ning are enlisting NBA stars like Kyrie Irving and Steph Curry to enhance their global presence and credibility while targeting both international and ...

An NBA insider claims Nike had far more influence over Ja Morant's move than fans realized.

Ja Morant's long trade saga with the Memphis Grizzlies ended with a trade to the Portland Trail Blazers with some potential external intervention.

After unveiling the NBA All-Star uniforms last week, Nike and Jordan Brand are now offering a look at the footwear that ...

Spurs star Dylan Harper's new Nike GT Cut 1 PE, a Nike collaboration with TITAN, honors his Filipino heritage and was released in June.

Xu Yang, CEO of the Anta brand, is stepping down. According to Anta Group, Xu resigned from the position for family reasons.

James has changed teams just three times in his lengthy NBA career; will this summer make it four?

Explore the transformative impact of Chinese brands on global marketing, highlighting innovative strategies like 'Chuhai with Soul' and the emerging cultural phenomena at Cannes Lions 2026.