Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

Online critics labeled the move as short-sighted, dull, woke. Shares of Cracker Barrel Old Country Store Inc. (CBRL on NASDAQ ...

What has not changed, and what will never change, are the values this company was built on when Cracker barrel first opened in 1969: hard work, family, and scratch-cooked food made with care. A place ...

Cracker Barrel just hit the gas—straight off a cultural cliff. The down-home, rocking-chair charm that made it a roadside staple ...

The Arkansas UFC athlete Bryce Mitchell lost his mind when the Southern restaurant chain ditched its old-timey mascot.

Cracker Barrel’s new logo isn’t an accident — it’s CEO Julie Felss Masino’s project. She scrapped a beloved American ...

The burger chain’s account on the social media site X has been among the loudest critics of the family-dining chain’s rebrand ...

But when it came to the logo change, the company said little, and the market filled in the blank, deriding the logo as boring ...

Julie Felss Masino, the CEO of Cracker Barrel, is the focus of national controversy due to a new logo design. The design gets rid of the old man in a chair who has long occupied a prominent position ...

Bryce Mitchell doesn’t like the new Cracker Barrel logo. Cracker Barrel recently introduced a new text-only logo, which faced ...